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My days start out early because there are acres and acres of the world leading fashions to take in—so inspiring in every way! I'm thrilled to be collecting some of the best for our customers at Rapunzel's! Join us for 1 or all 4 of our February Friday Knit Classes. Learn slip stitch, knitted I cord edge and an I cord bind off.


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Knit with three skeins of Crazy mill end yarn. Learn a few basic increases and decreases on a size 19 needle. This shawl knits up fast and is still one of our most popular shawls. Knit this simple pattern cowl with color changing Noro yarn.

A favorite pattern choice! This class is designed to keep you knitting on any project taken at Rapunzel's. Join us for 1 or all 4 of our January Friday Knit Classes. Learn to read a 16 row pattern with Uneek worsted weight yarn. This shawl is knit with two skeins, one variegated and one solid. Learn German short rows to wrap and turn.

Increases are done with M1R and M1L. This all knit shawl is made with two skeins of Uneek fingering in a variegated colorway and one skein of a solid color. Learn how to cast on and knit. Bind off will be shown. Rapunzel's carries a wide variety of yarns to choose from! Want to plan ahead and take a peek at our February Friday Knit Classes?

Join us for 1 or all 3 of our December Friday Knit Classes. Now that he has an email list that is roughly 6, and growing, what does he do with all those emails? He was speaking to the choir me! In the ad world, impressions count just as much as reach. As such, Brad is pretty zen about click-thru rates, unsubscribes, and the like. This set of people rotates until he goes through his list and then it starts again. The VIPs then get a second email later in the week saying their coupon expires on Saturday or whenever.

Depending on whether or not someone is on that VIP list on any given week will determine whether they get 2 or 4 emails per week. It may sound like a lot of emails, but Brad makes sure that he has something of value to say each time they go out. With his fast-paced rotation of inventory, he can be assured he has no shortage of topics! He offered three tactics that really struck me as inspirational.

In this way, he hopes to lessen the sting for any person who came in on a Friday or Saturday, bought an item, and then sees a coupon offer on Sunday. Second, his referral program. Finally, in order to further boost his online presence and share stories of great experiences, Brad solicits online reviews by using reputation management software that automatically sends out emails to anyone who made a purchase that week. Revolution Boutique is able to solicit reviews and ask customers if they would recommend the store on various platforms like Google, Facebook or Yelp.

He went from four Google reviews to about for their Sherwood Park location. What they experience as great customer service comes from the well-oiled sales machine Brad is so adamant about maintaining. Brad is energized by spreading positive vibes both to his team and his customers. He fell in love with the business, became grateful for what he had and firmly believes that his business took off the moment he learned how to be grateful.

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How to find Revolution Boutique Broadmoor Blvd. Albert Tail, St. Albert, Alberta, Canada www. Glad you liked it, Kathleen! Yes I think learning more about how to train salespeople would be really valuable for retailers. Great article. This was just the inspiration I needed today for a reboot!

First Impressions

Thank you both. Great article Nina — These stories are so important to share with our retail community. Thanks for commenting, Dan!